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The Curse of Knowledge in Consumer Decision-Making: Bridging the Gap Between Experts and Consumers in Food Marketing

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AuthorsMíra Mohr

Year2024

JournalInternational Scientific Conference ITEMA. Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture

TypeScientific Paper

DOI10.31410/itema.2024.409

The Curse of Knowledge in Consumer Decision-Making: Bridging the Gap Between Experts and Consumers in Food Marketing | Source | Deymond Laplasa