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Decoy effect in food appearance, traceability, and price: Case of consumer preference for pork hindquarters

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AuthorsLinhai Wu, Pingping Liu, Xiujuan Chen

Year2020

JournalJournal of Behavioral and Experimental Economics

TypeScientific Paper

Citations36

DOI10.1016/j.socec.2020.101553

Decoy effect in food appearance, traceability, and price: Case of consumer preference for pork hindquarters | Source | Deymond Laplasa