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Median splits, Type II errors, and false–positive consumer psychology: Don't fight the power

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AuthorsGary H. McClelland, John Lynch, Julie R. Irwin

Year2015

JournalJournal of Consumer Psychology

TypeScientific Paper

Citations158

DOI10.1016/j.jcps.2015.05.006

Median splits, Type II errors, and false–positive consumer psychology: Don't fight the power | Source | Deymond Laplasa