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Social media? Get serious! Understanding the functional building blocks of social media
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AuthorsJan Kietzmann, Kristopher Hermkens, Ian P. McCarthy
Year2011
JournalIRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli)
TypeScientific Paper
Citations4722
DOI10.1016/j.bushor.2011.01.005